FRI-D4 The Evolution of the Award-Winning Design Office
Marcel Wilson, ASLAPresenter
Bionic
San Francisco, CA
United States
Marcel Wilson, ASLA is a licensed landscape architect, writer, and educator based in SanFrancisco, CA. His design practice Bionic is noted for inventive landscape architecture, planning, urban design, and ecology projects at all scales. Wilson is a recognized leader of a new generation of landscape architects who are expanding the field by addressing the complex environmental and cultural conditions presented by our world today. His work combines sharp analysis with social responsibility, experimentation, and inventive creativity.
Elizabeth Mossop, ASLAPresenter
Spackman Mossop + Michaels
New Orleans, LA
United States
Elizabeth Mossop, ASLA is a practicing landscape architect and also Professor of Landscape Architecture at Louisiana State University. Spackman Mossop + Michaels landscape architects has offices in Australia and the US and specializes in the design of public landscapes, parks, urban spaces and infrastructure. Their work has been recognized by numerous design and planning awards.
Lucinda Sanders, FASLA
Presenter
OLIN
Philadelphia, PA
United States
Presenter
OLIN
Philadelphia, PA
United States
Lucinda R. Sanders, FASLA is CEO & Partner of Olin in Philadelphia and Hollywood. Recent work includes HemisFair Park Master Plan in San Antonio; Mill River Park and Greenway in Stamford, Connecticut; and Comcast Center Plaza and Central Delaware Riverfront Master Plan in Philadelphia. She is currently an Adjunct Professor of Landscape Architecture at the University of Pennsylvania.
Mark Klopfer, ASLA, AIAModerator
Klopfer Martin Design Group
Boston, MA
United States
Mark Klopfer, ASLA, AIA, practices with the firm Klopfer Martin Design Group in Boston Massachusetts on projects ranging from brownfield remediation to outdoor classrooms to large scale urban design works. He is a fellow of the American Academy in Rome and also an Associate Professor of Architecture at Wentworth Institute of Technology in Boston.
Fri, 9/28: 3:30 PM
- 5:00 PM
FRI-D4
Education Session
FRI-D4
Education Session
Phoenix Convention Center
Room: 221a
PDH Credits: 1.5
What makes offices thrive, win awards, and endure? How do they evolve as they grow? This session looks through the lenses of three firms, from a recent start-up to well-established firms, to see what approaches to practice have worked and which haven't.
Learning Objective
Learn how firms negotiate change and strategize to produce good work, publicity, and growth.
Understand how firms think about expansion, increasing complexity of projects, and liability.
Explore different strategies for winning awards, undertaking pro-bono work, and building publicity.
Understand how firms think about expansion, increasing complexity of projects, and liability.
Explore different strategies for winning awards, undertaking pro-bono work, and building publicity.
Presentations
Education Credits
FL
LA CES/HSW
Primary Topic
Marketing / Business Development