FRI-A6 Writing as Design: How Landscape Architects Can Sharpen Their In-Office Writing

Jane Brown
Presenter
Library of American Landscape History
Amherst, MA 
United States
Jane Roy Brown is director of educational outreach at the Library of American Landscape History (LALH). She is also the co-author of One Writer’s Garden: Eudora Welty’s Home Place and author of Drawing Lessons: Forty Years of Design Education at the Conway School. She is a contributing editor at Landscape Architecture, and her writing has also appeared in the Boston Globe Travel section, Harvard Magazine, Preservation, Horticulture, and other publications. She is a recipient of the Lowell Thomas Travel Journalism Gold Award from the Society of American Travel Writers Foundation.
Daniel Jost, ASLA
Presenter
Landscape Architecture Magazine
Washington, DC 
United States
Daniel Jost, ASLA is a writer and editor at Landscape Architecture Magazine. In that position, he often works with landscape architects to make their writing more clear and engaging. He grew up in Western New York and trained as a landscape architect at Cornell University. While working at Larson and Associates, a small landscape architecture and land planning firm in Las Vegas, Dan began freelancing for Landscape Architecture in 2006 and was offered a full time position in April 2008. Dan won the Bradford Williams Medal in 2010.
Adam Arvidson, FASLA
Presenter
Treeline
Minneapolis, MN 
United States
Adam Regn Arvidson, FASLA, is a landscape architect and writer whose work has appeared in numerous magazines, including Landscape Architecture, Metropolis, Planning, and Garden Design. He was Landscape Architecture’s interim editor in 2009 and 2010 and created _SCAPE, a design magazine in the upper Midwest. He was awarded the Bradford Williams Medal in 2009. Treeline, the design and writing consultancy he founded, assists other landscape architects with communications projects. His first book will be released in 2012.
Fri, 9/28: 8:30 AM  - 10:00 AM 
FRI-A6 
Education Session 
Phoenix Convention Center 
Room: 131a 
PDH Credits: 1.5 
Landscape architects are highly adept at visual communication but often aren’t comfortable with the surprisingly similar processes of writing. Learn from recognized design writers, editors, and educators how to write engaging pitches, master plans, awards submissions, promotional copy, and even articles and books.

Learning Objective

Learn the basics of writing craft, from honing the message to editing your own work.

Understand writing as a design process involving skills landscape architects already command.

Discover simple tricks professional editors use to turn design-speak into clear, fluid prose.
 

Presentations


Education Credits

FL
LA CES/ non-HSW

Primary Topic

Marketing / Business Development