Fri, 9/28: 8:30 AM
- 10:00 AM
FRI-A6
Education Session
Phoenix Convention Center
Room: 131a
PDH Credits: 1.5
Landscape architects are highly adept at visual communication but often aren’t comfortable with the surprisingly similar processes of writing. Learn from recognized design writers, editors, and educators how to write engaging pitches, master plans, awards submissions, promotional copy, and even articles and books.
Learning Objective
Learn the basics of writing craft, from honing the message to editing your own work.
Understand writing as a design process involving skills landscape architects already command.
Discover simple tricks professional editors use to turn design-speak into clear, fluid prose.
Presentations
Education Credits
FL
LA CES/ non-HSW
Primary Topic
Marketing / Business Development