SUN-A2 Small Business Roundtable: Beating the Odds and Surviving to Tell the Tale
Cheryl Barton, FASLA, FAAR, LEED APPresenter
Office of Cheryl Barton
San Francisco, CA
United States
Cheryl Barton is a landscape architect, sustainable sites educator and the creative director of the O|CB studio in San Francisco, which she founded in 1994. She has established a national reputation for the seamless integration of design excellence and environmental intelligence in her work. Her approach is collaborative and idea-driven—based on the belief that landscape is a powerful medium that can transform human values as well as create inspiring physical settings.
Thomas Oslund, FASLAPresenter
Oslund and Associates
Minneapolis, MN
United States
Tom is one of the leading landscape architects in the country. His work has been recognized by the American Society of Landscape Architects, American Institute of Architects and the American Academy in Rome. Tom’s interest in art and his passion for design are fueled by a commitment to excellence and innovation. He has lectured and taught world-wide at such institutions as Harvard University, University of Shanghai, Cornell University, and the Illinois Institute of Technology.
Jennifer Guthrie, ASLAPresenter
Gustafson Guthrie Nichol
Seattle, WA
United States
Jennifer Guthrie is a founding partner of Gustafson Guthrie Nichol. Jennifer's design leadership merges a guiding, experiential vision with innovative and precise detailing. Manipulating light, texture, and the experience of three-dimensional space, Jennifer's projects have been widely cited for their careful attentionto human scale and for their thoughtfully crafted, yet sensible, application of materials.
Mia Lehrer, FASLAModerator
Mia Lehrer + Associates
Los Angeles, CA
United States
Founder of Mia Lehrer + Associates, Mia is committed to the design and development of public and private projects including urban revitalization developments, large urban parks, and complex commercial projects. Born in El Salvador, Mia earned her Masters of Landscape Architecture from Harvard University. Today, she is internationally recognized for her progressive landscape designs, working with such natural landmarks as parks, lakes, and rivers, coupled with her advocacy for ecology and people-friendly public space.
Sun, 9/30: 11:00 AM
- 12:30 PM
SUN-A2
Education Session
SUN-A2
Education Session
Phoenix Convention Center
Room: 221a
PDH Credits: 1.5
Global conditions affect how we conduct business, including relationships with employees, marketing, business development, and daily operations. New tactics, new relationships, and new decision strategies will address these changes. Learn how prominent CEOs draw from current market factors with an eye to the future.
Learning Objective
Learn how small firms are adapting to the shift in the economic landscape.
Understand emerging markets, players, and relationships to thrive amid rapid change.
Learn new strategies to retain talent and adjust marketing and operational tactics.
Understand emerging markets, players, and relationships to thrive amid rapid change.
Learn new strategies to retain talent and adjust marketing and operational tactics.
Presentations
Education Credits
FL
LA CES/ non-HSW
Primary Topic
Marketing / Business Development